Real Solutions to Real Problems
“We’ve helped transform businesses across multiple industries by solving their unique integration challenges,” explains Matthew Crockett, Head of Synthesis CODE. “In shipping, we encountered a client struggling with siloed systems. Their booking system, inventory tracker, port logistics, and billing all operated independently, causing delays and errors. Customers could book containers that weren’t available, and the company lacked a real-time view of operations.”
In the agricultural sector, we integrated data from 15 disparate systems into one cohesive platform. “What began as paper-based interactions with relationship managers driving to farms has evolved into a powerful 24/7 self-service platform,” notes Crockett. “This transformation has drastically improved customer experience, reduced administrative overhead, and provided a single customer view.”
For financial services clients, we’ve overcome complex regulatory requirements while modernising legacy systems. “Banks face unique challenges balancing innovation with compliance,” says Marsh Middleton, Head of Commercial at Synthesis CODE. “We’ve helped institutions create secure, integrated platforms that maintain regulatory standards while enabling new digital services.”
Key Insights from Our Experience
Through these projects, we’ve gained valuable insights applicable across industries:
“A critical lesson from our work is that syncing systems is essential for transformation,” says Middleton. “Companies often try to resolve integration challenges using pre-made API products, which can lead to accumulated licensing costs and systems that don’t fully meet their needs.”
Crockett adds, “There are pros and cons when deciding what to buy or build, but from our experience collaborating with financial services to supply chain companies, when complex systems and legacy infrastructure are involved, building a custom solution is typically best.”
A customised central API that connects all systems and presents data in a single digital platform transforms this pain point. Once established, new digital channels—mobile apps, voice assistants, or emerging technologies like VR—can be added easily without rebuilding everything.
“What’s exciting is the potential each business has,” explains Middleton. “Disconnected systems should never be the reason they don’t reach that potential.”
Our Process: Making Digital Transformation Real
When approaching digital transformation, we focus on creating a clear roadmap before implementation.
“We start by plotting where a company wants to be and then map out how to get them there,” Crockett explains. “The magic we bring is the ability to help them chart that journey and then walk it with them.”
It’s tempting to jump straight to exciting technologies, but this often leads to wasted resources. Middleton notes, “A reliable digital partner will first assess your current level of complexity and maturity, using this to dictate your next steps for digitalisation.”
This methodical approach ensures sustainable progress: “It’s like signing up for an ocean marathon without having mastered swimming in a pool. There are fundamental skills you need before diving into the endpoint magic,” says Middleton.
Our process typically follows these steps:
- Assessment of business needs and current systems
- Cloud enablement and infrastructure setup
- System integration and modernisation
- Targeted AI implementation where beneficial
- Knowledge transfer and team upskilling
“The business value unlocked from cloud isn’t just moving data—it’s the ability to innovate and build digital products more rapidly, releasing to customers at global scale,” says Crockett.
The Path Forward
As Mark Twain said, “The secret to getting ahead is getting started.” For businesses, meaningful digital transformation isn’t about presentations or agendas—it’s about having a clear vision, a roadmap to achieve it, and creating an integrated environment that makes digital transformation real.
“One piece of advice that stands out is to pick a partner prepared to share knowledge and upskill your team,” concludes Crockett. “When we hire, we look not just for high-end skills but for team members able to teach those skills, ensuring your success long after our project concludes.”
