Case Studies / AFGRI e-Accounts

Synthesis developed a sophisticated digital channel for AFGRI, a leading agricultural services company, to enable farmers to administer and manage their entire farming operations.


AFGRI initially wanted to become the first SA agricultural lending provider (excluding the tier one banks) to provide electronic platform services. Once Synthesis had built the online system – for UNIGRO, a financial services division – AFGRI wanted to add further agri-related functions.


The relatively simple portal was expanded into a powerful, dynamic platform called AFGRI e-Accounts. It now also spans the company’s other financial division, GroCapital, and the Grain division. AFGRI’s insurance division will be next to benefit, followed by retail. And later this year, farmers will have access to e-Credit, where they can apply for new lending facilities.


AFGRI e-Accounts offers one secure, easy-to-use banking and management platform for customers, while ensuring a competitive advantage for AFGRI. It is changing the way farmers operate, by enabling them to manage their entire financial operations online, while the company benefits from enhanced cross-selling opportunities, as well as increased customer and staff satisfaction.

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