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A solutionist’s approach to overcoming business challenges

Written by: Tayla Boni , Senior Solutionist

While not new, the solutionist is probably one of the most misunderstood roles in an organisation. Put simply, the solutionist collaborates with management to understand the company’s problems and create solutions for them. Even though the person has such an integral part to play in the success of the modern business, many companies tend to overlook the position.

And yet, the function this convergent thinker can fulfil inside the organisation can be a revolutionary one. A solutionist looks outside of technology and processes with a complete focus towards how best to overcome any specific challenges that exist within the business. The person is therefore a link between the business and the technology being used. Thanks to the rapid adoption of digital transformation initiatives, companies are required to rethink and fast-track certain processes. It is in this space where the solutionist can add value by understanding the root cause of the challenges and is able to propose digital-centric ways of overcoming them.

Back to basics

Typically, solutionists follow a very process engineering-driven approach. They follow a user, how they work, and get taken through every step of the process. They constantly ask questions regarding the why, what, where, when, and how to be able to effectively unpack all aspects of the process and identify areas to optimise.

From a customer perspective, it comes down to unpacking the problems they face and identifying potential ways to overcome that. It is very much a scenario of trying to fix the root cause. Only then, can other challenges be overcome.

It is not about throwing technology at the problem but looking and understanding the person behind it. Solutionists sit down and discuss the needs and wants of users to understand their specific requirements. They spend time figuring out what works, what does not work, and how to address issues.


Article as published in Top Businesswomen

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About Synthesis

Synthesis uses innovative technology solutions to provide businesses with a competitive edge today. Synthesis focuses on banking and financial institutions, retail, healthcare and telecommunications sectors in South Africa and other emerging markets.

In 2017 Capital Appreciation Limited, a JSE-listed Fintech company, acquired 100 percent of Synthesis. Following the acquisition, Synthesis remains an independent operating entity within the Capital Appreciation Group providing Cloud, Digital, Payments and RegTech services as well as corporate learning solutions through the Synthesis Academy.